Lucchi
Marketing Department
Content and media production
Project
2026
(Our Brief)
Rooted in the timeless elegance of Italian design, Lucchi creates furniture that goes beyond function to become part of the spaces it inhabits. Defined by sculptural forms, refined materials, and meticulous craftsmanship, each piece carries a distinct sense of character — bringing a sophisticated, contemporary expression to modern living.
Lucchi was created to bring a refined perspective to contemporary furniture — where design, materiality, and craftsmanship come together with intention. The challenge was to translate this philosophy into a distinctive brand world; one that could communicate the character of the collection while establishing a sophisticated and recognizable presence across every touchpoint. More than presenting furniture, the brand needed to evoke a way of living — considered, contemporary, and effortlessly refined.
Lucchi marketing project gallery
(Our Role)
CMS shaped the strategic and creative direction behind Lucchi, translating its design philosophy into a cohesive visual and digital presence. From brand and market analysis to creative direction, visual storytelling, art direction, production, campaign development, and media buying, we built every layer of the brand experience with a singular focus: creating a world that feels as considered as the furniture itself — and ensuring it reaches the right audience with equal precision.
- Branding
- Strategy
- Social Media
We shaped Lucchi’s brand identity around a refined and contemporary interpretation of Italian design. From defining the visual language to establishing the tone, aesthetic direction, and brand expression, we created a distinctive identity designed to reflect the character of the furniture and give Lucchi a recognizable presence across every touchpoint.
We translated Lucchi’s design philosophy into a sophisticated social presence built around visual storytelling. Through curated content, art direction, photography, and thoughtful storytelling, we created a digital world that highlights the details, materials, and character behind each piece — while maintaining a consistent and elevated brand experience.
We built the strategic foundation behind Lucchi’s positioning and market presence. Through brand and market analysis, audience understanding, and strategic planning, we identified the direction needed to position Lucchi within the contemporary luxury furniture space — creating a clear foundation for its communication, content, and growth.
- Branding
We shaped Lucchi’s brand identity around a refined and contemporary interpretation of Italian design. From defining the visual language to establishing the tone, aesthetic direction, and brand expression, we created a distinctive identity designed to reflect the character of the furniture and give Lucchi a recognizable presence across every touchpoint.
- Strategy
We translated Lucchi’s design philosophy into a sophisticated social presence built around visual storytelling. Through curated content, art direction, photography, and thoughtful storytelling, we created a digital world that highlights the details, materials, and character behind each piece — while maintaining a consistent and elevated brand experience.
- Social Media
We built the strategic foundation behind Lucchi’s positioning and market presence. Through brand and market analysis, audience understanding, and strategic planning, we identified the direction needed to position Lucchi within the contemporary luxury furniture space — creating a clear foundation for its communication, content, and growth.