Rovere
Marketing Department
Branding,
Content and media production
Project
2026
(Our Brief)
Rovere brings Italian craftsmanship into contemporary living, creating refined sofas and living pieces shaped around the beauty of natural materials, thoughtful form, and everyday comfort. With oak at the heart of its identity, the brand blends timeless Italian sensibility with a modern, understated aesthetic — creating pieces designed not simply to furnish a space, but to become part of how it is lived.
Rovere entered the market with a clear product identity and a strong foundation in Italian craftsmanship, but needed a distinctive brand world to translate that identity into a compelling digital presence. The opportunity was to build more than a product showcase — a cohesive visual and storytelling language that could communicate the character of the materials, the quality of the craftsmanship, and the design philosophy behind each piece. The goal was to establish Rovere within a more elevated contemporary living space, while creating a consistent foundation for its campaigns, content, and ongoing digital growth.
Rovere marketing project gallery
(Our Role)
To introduce Rovere as a distinctive name in contemporary Italian-inspired living, CMS shaped its digital presence from the ground up — developing a distinctive visual language rooted in Italian sensibility, natural materials, craftsmanship, and contemporary design. From creative strategy and campaign development to art direction, photography, and content production, we built a cohesive brand experience across every touchpoint — supported by ongoing performance analysis and strategic optimization to continuously refine the brand’s digital presence..
- Branding
- Social media
- Production
- Strategy
- Media buying
We built Rovere’s brand foundation from the ground up, defining a distinctive visual and verbal identity that reflects its Italian sensibility, craftsmanship, and contemporary approach to living. From the visual direction to the brand language, we established a cohesive identity designed to give Rovere a clear and recognizable presence across every touchpoint.
We developed Rovere’s social presence as a curated extension of the brand world combining product storytelling, lifestyle content, creative campaigns, and editorial-led visuals. Through consistent art direction and content creation, we shaped a social identity that presents Rovere’s pieces within a distinct and aspirational living environment.
We developed Rovere’s digital strategy around building brand awareness, defining its content direction, and creating campaigns that translate the brand’s positioning into relevant audience experiences. Through continuous performance analysis, media insights, and strategic optimization, we refined the approach to support both brand growth and digital performance.
- Branding
We built Rovere’s brand foundation from the ground up, defining a distinctive visual and verbal identity that reflects its Italian sensibility, craftsmanship, and contemporary approach to living. From the visual direction to the brand language, we established a cohesive identity designed to give Rovere a clear and recognizable presence across every touchpoint.
- Social media
We developed Rovere’s social presence as a curated extension of the brand world combining product storytelling, lifestyle content, creative campaigns, and editorial-led visuals. Through consistent art direction and content creation, we shaped a social identity that presents Rovere’s pieces within a distinct and aspirational living environment.
- Production
We developed Rovere’s digital strategy around building brand awareness, defining its content direction, and creating campaigns that translate the brand’s positioning into relevant audience experiences. Through continuous performance analysis, media insights, and strategic optimization, we refined the approach to support both brand growth and digital performance.
- Strategy
- Media buying